E-COMMERCE WEBSITE DEVELOPMENT
Up and Running Software has been in the software development business since 1995 and is highly skilled in implementing e-commerce solutions for clients to help them improve end-user experience and ultimately reduce costs. Our more than decade of experience with e-commerce website development has made us proficient in addressing any need, delivering custom solutions as well as the needed tools and features to drive traffic and increase sales.
As an any-language company, we adapt to your specific business’s needs, building and implementing custom software regardless of the technology involved. Magento is our platform of choice when it comes to e-commerce, as we’ve been working with it since its predecessor framework and before its initial release in 2008. However, Magento is not our exclusive focus, as we frequently work with many other languages and platforms, such as Shopify, WooCommerce, OpenCart, and PrestaShop, to name a few.
Our e-commerce portfolio includes a wide variety of clients served directly and indirectly (through agencies), including eCreamery, Xerox, Lovesac, Gerber Baby, Garrett Wade, and JYSK.
There’s nothing we have not done when it comes to e-commerce. Our services include, but are not limited to:
- Custom integrations
- Migration and support
- Custom-built shopping carts
- Payment and accounting interfaces
- Enhanced shipment processing
- Customized product pages, offering custom options and price adders
- E-commerce SEO
- Dynamic banners based on traffic source
- Customizations for Google Merchant Center (Google Shopping)
- Microdata (Schema) implementation
- Running affiliate programs (with promotional materials and commissions calculated in your CMS)
- Initiatives related to e-commerce strategy such as:
- increasing revenue per shopper
- improving customer experience
- streamlining processes
- customer re-engagement
- reducing abandoned shopping carts
- employing multi-touch customer engagement programs
Rest assured, a custom e-commerce solution built by us can be relied upon to be both scalable and secure, while at the same time being feature-packed and high-performing to meet the needs of any size entity.
A Comprehensive Offering of E-Commerce Services
We can build your B2B/B2C website from scratch
Starting an e-commerce business or taking your brick-and-mortar store online is hard work that demands many strategic steps to be successful. With the extensive task ahead of choosing, building, and maintaining an e-commerce platform, it’s highly recommended to have a skilled team of e-commerce developers by your side to help you through this process. Our developers can help you set up your e-commerce store regardless of platform, whether it is to serve the B2C market, the B2B market, or both. We provide each of our clients with custom-built e-commerce platforms that fulfill all the requirements of their businesses, while being highly flexible and easily customizable per their evolving future business needs. If you already have an e-commerce site, we’d also be happy to help you customize it to fit your needs exactly. From redesigning your existing site to integrating it with additional modules or building a completely new e-commerce site, we give you the tools to help you thrive in today’s competitive online market.
Curious to see a sample of our work? One of our clients, Garret Wade, is a great example of an e-commerce platform we helped build. Please click here to be redirected to the site.
We can migrate your website to any other e-commerce CMS
Have you outgrown your current e-commerce platform and decided that it’s time to upgrade or switch platforms? We’ve done this for many of our clients before and can assure you that, while change isn’t always easy, we will make your transition to a new content management system go as smoothly as possible. We are aware that migrations, especially for large established websites, are extremely sensitive. That is why we go through a defined process to ensure that no traffic is lost, nor should you be concerned about losing sales. Entrusting us with the migration of your site, including all your website’s categories, tags, products, customers, orders, and reviews, will result in a more optimized website that ensures increased traffic and sales.
Our migration services include, but are not limited to:
- Migrating old systems to new ones
- Migrating from a hosted solution to a custom-built solution
- Migrating systems from internal servers to a cloud platform
E-commerce integration: We can connect your store with any ERP, CRM, POS, API
E-commerce integrations have many benefits, some of which include increased customer satisfaction, increased control and reduced operational costs for your business, having access to important data in real time, and having a complete view of your customers—all of which ultimately result in greater efficiency and higher profitability. To help you benefit from the advantages of e-commerce integrations available nowadays, we can perform any e-commerce integration you desire or need.
Our e-commerce integration services include:
- Integration with marketing email services
- Integration with payment services
- Integration with shipping providers
- Integration with fraud services
- Integration with tax services
- Integration with Instagram, Facebook, and other social media platforms
- Integration with payment gateways (Authorize.net, Stripe, PayPal, Square)
Machine learning e-commerce implementation
With more data than ever before, e-commerce companies are choosing to leave the task of forecasting and sifting through data to retrieve valuable insights to machines. Understandably so, because machine learning can be applied to various aspects of your online business. For example, it can be used to boost marketing—think of personalized product suggestions, abandoned cart recovery emails, and lookalike targeting. Although machine learning is a relatively new concept, we’ve been implementing it for years and have actively been involved in applying it for many of our clients. For one client, Metrical, we’ve implemented machine learning to prevent cart abandonment, which has helped end clients make many sales they otherwise would have lost. If you want to lose fewer sales and get ahead of your competition by implementing machine learning in e-commerce, we are here to help.
We can boost your SEO
We know that not every business owner can be a search engine optimization expert as well. Becoming an SEO expert takes years of experience, dedication, and time, which you can utilize better in the day-to-day operations of your company. That’s why we have SEO specialists in-house to help you take your company to the top rankings of any search engine. Our search engine experts create, test, and implement SEO strategies based on current best practices that bring the right visitors to your website. They also monitor performance to make continuous improvements to your page rankings and boost awareness of your company, providing a solid base for revenue growth.
Our SEO services include:
- Improving your organic search listings
- Identifying low-performing pages and providing precise instructions on how to improve those pages
- Identifying broken pages
- Identifying and eliminating duplicate content
- Improving user experience
- Improving page loading speed
- Best practices for filtering system (navigation)
- Strategic advice on how to outrank competitors
- Reputation management—real-time monitoring of brand keywords
- Diagnosing and resolving analytics issues
E-commerce personalization services
Personalized experiences have become the norm. Think about product suggestions based on your previous purchases or music selections based on what you previously listened to. A study found that 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience (Evergage, 2016). Moreover, more than half of consumers expect their visit to a website to be adjusted to their personal preferences (Segment, 2017). Providing this personalized experience for your customers not only increases revenue, as customers are likely to spend more, but also increases customer loyalty and retention. In order to achieve this, you need a well-balanced mixture of optimizing both your product offering and customer experience to ultimately keep your customers happy and loyal. We provide you with the instruments, knowledge, and skills to achieve just that. Let us help you transform your e-commerce site into a personalized e-commerce site.
Expert consultation and support
Our all-encompassing e-commerce services include honest, tailored, and expert consultation. From the initial stages of defining and designing your e-commerce platform to executing an ongoing e-commerce strategy, we’re here with you every step of the way. From helping you choose a content management system, to providing general e-commerce site support, to assisting with training, patch installation, site upgrades, or any other e-commerce task you need expert opinion on, we do it all.
Custom e-commerce development service
With over 23 years of experience in custom software development, we can help you overcome any e-commerce related challenge. When you choose us as your e-commerce partner, you’ll be assigned your own dedicated team who will guide you through our e-commerce services and provide exactly the advice and technical support you need to keep your business moving forward.
Selected E-Commerce Solutions
Our work for Sounds True, a decades-old industry leader in the spiritual and personal growth publishing space, is part of our ongoing emphasis on e-commerce generally and Magento specifically. We partnered in 2013 to help them transition from Java to PHP and in turn Magento. After the migration, we’ve continued to consult and help Sounds True scale as needed for project-based work. Read More
A Fortune 500 company that sells document technology products in more than 160 countries
Our end client wanted to fully automate the handling of all order, tax, shipping, freight, and catalog inventory data, as well as all external communications. We utilized our more than decade of experience in Magento development to deliver just that, while working closely together with the company’s technical team. Read More